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Thread: Sema 2016

  1. #11
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    Have I found anything?

    Mostly electronics
    Related.

    But there's a machine that repairs dents in aluminum and steel.
    Too bad our cars are fiberglass.

    IMG_6994.jpg
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  2. #12
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    I find some of the exhaust fabrication tools useless. Especially those tools that help you form a header. An experienced fabricator never uses these tools over traditional methods.
    SCCA National Runoffs GT-1 Bronze Medal
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    Noble Automotive USA (TurboHoses Company)

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  3. #13
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    IMG_6997.jpg
    ..........

    I think we could make this fit a noble.
    SCCA National Runoffs GT-1 Bronze Medal
    SCCA GT-1 Divisional Champion

    Noble Automotive USA (TurboHoses Company)

    Noble M12/M400
    Hoover@nobleautomotive.com
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  4. #14
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    The IN-

    Buy a salvage car, cut off body and uses shell from another car.

    Gtr to fastback Mustang!
    SCCA National Runoffs GT-1 Bronze Medal
    SCCA GT-1 Divisional Champion

    Noble Automotive USA (TurboHoses Company)

    Noble M12/M400
    Hoover@nobleautomotive.com
    925 -455-1066

  5. #15
    Something like this?

    http://bringatrailer.com/listing/1965-volvo-p1800s/

    What's wrong with that?

  6. #16
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    SCCA National Runoffs GT-1 Bronze Medal
    SCCA GT-1 Divisional Champion

    Noble Automotive USA (TurboHoses Company)

    Noble M12/M400
    Hoover@nobleautomotive.com
    925 -455-1066

  7. #17
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    Quote Originally Posted by phun-ky View Post
    Something like this?

    http://bringatrailer.com/listing/1965-volvo-p1800s/

    What's wrong with that?
    Love that car. It has quite a cult following!

    IMG_7021.jpg
    SCCA National Runoffs GT-1 Bronze Medal
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    Noble Automotive USA (TurboHoses Company)

    Noble M12/M400
    Hoover@nobleautomotive.com
    925 -455-1066

  8. #18
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    IMG_7057.jpg

    We're home! I'm at home!
    Organizing and writing an article of this years experience.
    SCCA National Runoffs GT-1 Bronze Medal
    SCCA GT-1 Divisional Champion

    Noble Automotive USA (TurboHoses Company)

    Noble M12/M400
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  9. #19
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    It's good to be home.

    This year was different for me. I spent time training some of our employees on the ins and outs of trade shows. It's much more difficult to navigate the show due to the lag time through the large crowds.
    Much of the vendors TH seeks aren't the "norm". We always seek out specialists for our future development and programs that are in the que. I will admits that nowadays it's much more to learn than 30+ years ago. The amount of technology out there is cutting edge while the past technologies lack technicians with skills and experience to fill a now organically created void in the market. I'm not sure that technical schools have qualified instructors to teach these skill sets and sooner than later, the art will be lost.

    Each year at the airport I run into most of the Bay Area performance shop owners. We chit chat on business etc.......We have a saying, "if you're still attending, you're still in business." I was glad to bring some of our staff this time.

    SEMA- It continues to grow out of control. More people, vendors, crowds and the traffic is ridiculous each day the show closes. It took us 1.5 hours to get to the airport which is normally a 15 minute drive. I had very limited time and did not waste any of it taking pictures of models etc..........I had very clear-cut defined goals and those were met very early on which gave me a sense of relief as these products bring down costs and raise efficiency within our current projects.

    China Vendors- Years ago, the Chinese manufacturing markets fell back quite a bit in attendance. It's back and more than tripled, IMO. The wheels are dominated by the Chinese market and no doubt that 80% of the wheels for all the SEMA show cars are non-name brands. I spent much of my time reading through certifications/standards/testing of construction and found all of them the be beyond the U.S. (U.S. Actually Doesn't have a wheel specification for aftermarket wheels).

    Some of the education we offered our employees were analysis of the overseas markets and their foothold in the industry. Bottom line- they own that market segment, PERIOD!

    Knocking-off parts was pretty obvious. So obvious that when the Feds. Came in and confiscated all the parts from a vendor that sold Jeep parts as authentic was hilarious. It won't stop that industry and I'm sure that those people will not come back to the U.S. However, policing that industry is near impossible.

    Like sand on a beach-

    Trying to stand out-in-the-crowd takes something special. The display booths are miniature buildings nowadays; especially at the front entrance where the drifting events are held. Even trucks that were lifted 7' off the ground had a difficult time showing a difference. At the end of the day, it boils down to - LOCATION, LOCATION,LOCATION.

    Most popular-

    1) Trucks. That was hands-down the largest section that took up two of the largest rooms by itself. NO other section does that and it continues to grow each year.

    2) Rivet-on over-fender flares. YUCK! That trend is on EVERYTHING: American cars, imports, exotics etc.......... I would have never guessed it would have lasted this long.

    3) GTR- all with rivet on widebody kits and slammed to the ground with ridiculous offsets and crazy body wrap. They all looked the same after the first. Amazing that this 9 year old design still is very poplar to the show crowd scene.

    4) Miata- quite a few of the new Miatas were in attendance. Much of them highly altered for display and YES, with rivet on fender flares as well. This trend has no limit....!!!!

    We also attended the AApex show which is mainly overseas of auto parts: water pumps, ignition, belts, wiper blades etc........ Big difference in sales tactics and sales people- Try not to make eye contact if you want to avoid getting a flyer for rotor caps. The smell of Asian food during lunch is overwhelming, but I'm used to that.

    Specialty cars-

    I spent some time at the "few" specialty kit car manufacturers and spoke to some of the engineers. I was a bit surprised when I overheard a conversation from a customer stating that there wasn't enough testing and he discovered mechanical issues in the oil system after the car was running. Sometimes it's not the car and sometimes it is, but sometimes it's the person working on the car too!

    There are a lot of gems at these conventions, but you have to spend the time to dig through it all. Not easy, especially if the vendor doesn't advertise correctly. One of the best vendors we found was at the last 5 minutes at the last location we would ever look and we only had minutes to discuss services we need. That is was these conventions are all about that gives one company an advantage over another.

    Losing the market share-

    I did notice that one tire company lost their position in the tire section. It was VERY obvious. The general conclusion that people draw up is that they are on the way out. The market is very competitive, even more so for larger companies that carry millions in overhead. IMO, it's all relative whether a Buisness is big or small, the overhead and sustainability for not too a diverse service/product makes it difficult to stay afloat. SEMA is an expense and I often wonder how much it's really needed as most of the attendees are "spectators", home based businesses and not really a contributor in the market that have employees, brick and mortor and the normal expense of operations. Vendors are looking for scalability and more than 50% of people that attend aren't true buyers.

    The meeting ground-

    With each car there's always a chance to meet a new person and see where it goes from there. Car people are the some of the most passionate people I know and the love for all things automotive brings people together of all walks of life- it's amazing! The past 18 years has not been easy but the adventure is worth a story that I share often. SEMA is a great venue to spend an ultimate car vacation and enjoy Vegas at the same time. Truly, the location brings more than just car enthusiasts as some are there for the surroundings. There's something for everyone!

    More to come....Have to work a bit!
    Last edited by Hoover; 11-04-16 at 10:51 AM.
    SCCA National Runoffs GT-1 Bronze Medal
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  10. #20
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    Live video blogs- the "IN" thing-

    SEMA is no doubt the largest marketing show for automotive in the world. There were independent YouTubers everywhere using selfie sticks or a friend to film them with interviews from car to car. At some point, I think it would be easier if I just walked around with a video camera on my head, but chances of me forgetting that it's on live are good. I can definitely see the advantage of tagging "SEMA2016" and getting instant hits/likes. The community we work in is very specific and not for the larger public at this point and time. Simple is good and focus is better!
    SCCA National Runoffs GT-1 Bronze Medal
    SCCA GT-1 Divisional Champion

    Noble Automotive USA (TurboHoses Company)

    Noble M12/M400
    Hoover@nobleautomotive.com
    925 -455-1066

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